This Website makes money from online advertising. The advertising model used is called affiliate marketing and enables websites to earn money for promoting products or services. This page explains more about how affiliate marketing works.

​

The internet is filled with great free content. From blogs, to comparison sites and social media, this content is used daily by millions of people around the world. One of the reasons there is so much free online content is because retailers pay websites to feature them. In the same way as newspapers or TV stations earn money, websites can advertise retailers in return for payment.

​

How does it work?

When someone sees an advert or product they like, they can click directly through to the retailer’s website via an affiliate link. If the person buys something, the website earns a referral payment. As well as a payment for each sale they drive, websites can receive payments to simply feature the retailer on their website or can be sent free products to review.

​

These payments help cover the cost of running the website, paying employees and financing overheads to help them keep producing content. This means that websites may produce content that is designed to showcase retailers' products and services to their audience.

​

Data Privacy

Sales that result from consumers clicking on affiliate links are recorded, and the network securely provides encrypted details of which websites generated those clicks and sales to the retailer.

 

The encryption process means the data does not contain anything that can personally identify you, and affiliate links do not capture personal data unless that data is specifically requested and entered by the consumer, such as an enquiry for double glazing or a holiday brochure. The link may capture the IP address of the computer used which can show the customer location.